Mark my words, this article by Dan Shelley, published in Milwaukee Magazine, could influence the Obama Administration's policy on conservative talk radio:
"...talk show hosts such as Charlie Sykes – one of the best in the business – are popular and powerful because they appeal to a segment of the population that feels disenfranchised and even victimized by the media. These people believe the media are predominantly staffed by and consistently reflect the views of social liberals. This view is by now so long-held and deep-rooted, it has evolved into part of virtually every conservative’s DNA.
"To succeed, a talk show host must perpetuate the notion that his or her listeners are victims, and the host is the vehicle by which they can become empowered. The host frames virtually every issue in us-versus-them terms. There has to be a bad guy against whom the host will emphatically defend those loyal listeners."
Following these criticisms is this insight into the foundation of a talk show host's power and influence:
"The stereotyped liberal view of the talk radio audience is that it’s a lot of angry, uneducated white men. In fact, the audience is far more diverse. Many are businesspeople, doctors, lawyers, academics, clergy, or soccer moms and dads. Talk show fans are not stupid. They will detect an obvious phony. The best hosts sincerely believe everything they say. Their passion is real. Their arguments have been carefully crafted in a manner they know will be meaningful to the audience, and that validates the views these folks were already thinking."