Below the Beltway quotes Charles Martin, who wrote:
Newspapers are the first to go, because they depend primarily on classified advertising, or what might be called “nearly classified advertising” - such as the display ads for jewelry and perfume in the Style section of a newspaper. Magazines are already feeling it as well. Look at a copy of Newsweek or Time next time you’re out. They are still hampered by the fact that it’s expensive to print on physical paper. Meanwhile, their virtual competitors can deliver “impressions”: people who see the advertisements, for far less, and provide content that’s literally up-to-the minute. In response, many magazines - especially trade magazines that don’t require glossy images - are already moving to web-only very.
What then? This won’t stop. Advertising-paid television is on the same track. I don’t have any use for broadcast TV any longer, I depend on cable. And I’m one of millions. And I know people who get all their television from YouTube or Hulu, by Netflix and by download.
To some extent, the television networks are protected by the relatively high cost of production. But that won’t last. Last night I was watching Ed Driscoll’s piece “The Red Queen’s Race“. Ed appears to presents it in the sepia-toned set of a Victorian mansion, but in fact he shot it entirely in his home studio. The whole “set” is digital. Steve Green shoots his PJTV segments in his basement. Mine are shot in my office. And blip.tv gives you access to an amazing variety of original content, made by semi-professional creators who will only get better with experience....
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