Sunday, December 25, 2011

Counterintuitive Finding on Gift-Giving

Just in time for Christmas, FOX News reports that "...when giving an expensive present, adding on a cheaper stocking stuffer as an extra gift actually diminishes the perceived value of the overall package in the recipient's eyes.

"Say you have the choice of giving your significant other a luxury cashmere sweater, or the sweater and a $10 gift card. Although it may seem that adding the smaller gift and therefore giving them more presents is the way to go, researchers found that giving only the sweater would be the better option.

"That's because the gift recipient is likely to perceive the gift of just the expensive item alone as more generous than the combination of the costly item and the cheaper item, according to the researchers, who conducted several experiments...."

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