On the 10th of July we mentioned the case of Dave Carroll, who wrote the song "United Breaks Guitars" after fruitless attempts to obtain compensation for damages. Little did the airline know how much ignoring this one passenger would cost them.
Dave Carroll’s ditty about United Airlines has racked up 3.7 million hits on YouTube and caused the airline’s stock price to plunge by ten per cent, costing shareholders $180 million....
Dave Carroll's song has been a YouTube hit – and a PR disaster for United Airlines. And there’s more to come. “United: Song 1 is the first of those songs,” says Dave Carroll. “United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise.”
Entrepreneurs, if you receive a complaint about your business, deal with it. Immediately. You’ve been warned.