Monday, November 1, 2010

Kimberly-Clark Introducing Tubeless Toilet Paper in Test Markets

The Miami Herald has the following story:

USA Today is reporting that at Walmart and Sam's Club stores across the Northeast Kimberly-Clark will introduce tube-free loo rolls through the Scott Naturals brand. I first blogged about Scott Naturals back in August 2009 when Kimberly-Clark launched the recycled content brand, giving the company's sullied environmental reputation a boost. Well, it seems that K-C is on an, ahem, eco-roll with news of Scott Naturals Tube-Free toilet paper....

Eliminating waste is the drive behind Scott Natural Tube-Free toilet paper. By Kimberly-Clark estimates, 17 billion toilet paper tubes are produced each year in the U.S. When placed end-to-end, those tubes could stretch to the moon and back - twice. All and all, these cardboard toilet paper tubes account for 160 million pounds of landfill-bound trash....

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