Thursday, May 26, 2011

Subway Chain Opening Upscale Cafes

This Delish.com article got my attention:

Anxious about where to meet for that first date? Want somewhere cozy and warm? How about reliable food? What about a romantic fireplace? And of course, this all has to be at a reasonable price. Well, have we got the perfect place for you. No, it's not the neighborhood café, it's Subway. Nation's Restaurant News reports that Subway will be following in the latest fast food trend and going upscale - and we weren't joking about the fireplace.

It's a far cry from the bare bones sandwich chain known for taking Jared down a few sizes. The new Subway Café will be a coffee bar/sandwich shop hybrid. Along with the standard Subway fare, the cafés will also serve hot and cold espresso drinks from Seattle's Best, plus frozen blended beverages and teas. The menus will also include more elaborate items that will vary location to location.

And speaking of locations, these Subway Cafés won't be found on just any corner. The company implemented this concept not only to compete with a growing field of upscale chain competition, but also to appeal to office building and high-end venues as a valuable business to include in the complex. Fifteen Subway Cafés have opened so far, and the company will be adding ten more by the end of the year

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