Monday, October 10, 2011
And Now [drum roll]...the Hardware Store Promotion You've Been Waiting For!
We here at "Bloodthirsty Warmonger" are all for being prepared for contingencies, but even we hadn't thought about stocking up for zombie attacks. Westlake Ace Hardware, with 9 stores in Nebraska, has attracted much attention with their zombie preparedness promotion, a brainstorm of Omaha public relations and advertising firm Bozell, according to Omaha.com.
"A Human's Guide to Zombie Preparedness," posters offer tips on purchasing the right power tools, cleaners and door locks to keep zombies at bay and the promotion includes "Zombie Prepared" buttons. On the company's website, "zombies" was added to a list of store specialties, alongside more standard topics like "fasteners" and "Benjamin Moore paint." Facebook fans of the effort — more than 1,300 people had "liked" the page in less than three days — can now gather virtual tools for "zombie-proofing" a wall....